Stop! 0861 WordNumber Recall Rates
Just when I though had all the facts and figures on word number recall rates I came across another study on Word Numbers (Vanity Number) recall rates.
Advertisers can expect an 84% improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) - and a much more significant 9-times higher recall rate in the case of audio (radio) ads, according to a recent study.
Some 65% of survey respondents were able to correctly recall the vanity 800 number that was featured in a visual advertisement.
Over 72% of consumers correctly recalled the vanity 800 number after hearing one 30-second radio advertisement, compared with just 5% of consumers who correctly recalled the numeric toll-free number.
Another American user of a word numbers (vanity numbers) made these comments on his blog.
Hundreds of businesses have harnessed the tremendous marketing power of 1vanity numbers. When combined with a world class Web site, vanity telephone numbers can help drive business and spin off profits that create fortunes.
Why would a couple of successful financial gurus abandon Wall Street to start a diapers company? Who would have thought that there was a ton of dough to be made collecting Junk ? And you mean to tell me that a New York florist now runs a billion dollar flower shop?
Yep.1-800-Diapers, 1-800-Got-Junk and 1-800-Flowers are some of the world’s premiere Web sites that use vanity telephone numbers to dominate their respective categories.
In addition, experts say that 84% of current Internet users rely on electronic media to search for product or service information in order to make a purchase (Source: InternetTrak). Being able to locate the 0861 word number on the Internet greatly improves the success rate of any Internet ad or Web site.
I am predicting a significant increase in the use of Word Numbers by South African business.