Archive for the ‘Google Adwords’ Category

How To Squeeze Them Using Google Adwords

Tuesday, September 23rd, 2008

How frustrating when you search, using Google, and you find what you want from an Adwords ad. But when you get to the site you don’t know where to go! The product or service you wanted is hidden behind lots of junk.

If you want to stop wasting money using Google Adwords the try a squeeze page. The solution is to make a dedicated landing page for a group of Adword Keywords. And today I will share with you one option. 

Below is and example from the Google Adwords Guru Perry Marshall:

squeezelandingpageadwords

This page is called a squeeze page.

A squeeze page has many variations and I will share one with you.

But what is a squeeze page?

Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers.

The important terms to take note of are landing pages and then to solicit opt-in email address.

  1. By having a dedicated landing page for your Awords keyword allows you to address the issue mentioned in the Adwords ad. Therefore, when you get a visitor you need to answer his/her question. Keep it tight and to the point. Meaning that you should not distract the visitor. Keep to the offer.
  2. When you opt for a squeeze page as a landing page you understand that people who took your money by clicking through your Adwords ad may not be ready to purchase today. All they want is information. And most online visitors start by searching for info. The rule is to stop them from reading and then leaving. You need to make them take one more step. A step where they don’t need to pull the money out. All you do is give them something valuable free. And you give it to them if they exchange their email for the info.

My suggestion to you:

Go an have a look at Perry Marshall’s Google Adwords Squeeze Page and subscribe to his Free Course. While you do that take note of the way he creates trust with you.

Take note that there are no distractive links and ads. The page has one focus and that’s to get you to signup for his 5 days course. And you don’t have to worry. I did his course and I then decided to purchase his course.

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