If your business is broken, advertising isn’t going to fix it.
Monday, September 22nd, 2008
I just read the advertising critique by Seth Goldin. He’s giving Microsoft the whip for spending advertising millions.
Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They’ve decided to buy some via advertising…………….. Running ads pretending to be something other than that is a waste of money. Seth Goldin
How many business people out there believe that they can dump money at a broken product or service? Many or few?
Is it possible that some business believe because they have money to spend, on advertising, they need to spend it…. instead of fixing the business?