What’s A Marketing Triangle?
Wednesday, September 24th, 2008
Who knows?
At least the articles publishers on the net seems to take liberty and use the term marketing triangle to fit their needs. Because I focus on online marketing and how to compliment online marketing using off-line techniques like 0861 wordnumbers I searched and found this article on The Golden Marketing Triangle.
Let me quote:
The Golden Triangle of Marketing is when your Phone Number matches your Company/Main Product Name AND your URL (website address).
According to this source:
All major companies utilize the Golden Triangle to increase credibility and reinforce the consumer’s memory.
Intuitively this statement makes sense to me because you reinforce the name:
- as part of your business name,
- your 0861 word number and
- your domain name.
When you have a 0861 Florist number, you are called InterFlorist and your web site address is at Inter.0861Forist.co.za it must be adding to your credibility. And more so when your opposition has a phone number like 021 987 5423, a business called InterForist and a web site interflorist.
The opposition only have two of the triangle’s legs; the business name and the web site name. The third and supporting leg (The 0861Forist Word Number) is missing.
What else is missing from the incomplete opposition triangle? The opposition’s web site name doesn’t double up as their word-pone number.
Therefore 0861 Marketing Triangle was created so that it can multiply the credibility and recallability; by adding the phone-word-number to the web site name; www.0861Forist.co.za
Are you amazed by the power of 0861 Triangle Marketing? I am
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=defa2a2c-033a-4723-aa1f-862db09f1a05)